Advertising
Quảng cáo
This activity covers the creation and placement of advertisements across various media to promote products or services.
Includes
- Advertising agencies
- Media buying services
- Advertising design services
Excludes
- Public relations services
- Market research services
Foreign ownership
Foreign investment is permitted, often up to 100%, but this is a conditional business line: it requires a sector sub-licence or regulatory approval on top of the IRC and ERC. Some conditional lines require a Vietnamese joint-venture partner.
Legal basis: Negative list L4 · Law on Advertising 2012; Decree 31/2021/ND-CP, Appendix I, Section B
Recommended route
Foreign-owned LLC or JSC
Often up to 100%, once the sector sub-licence is granted
Joint venture
Where the conditional line requires a Vietnamese partner
Registration path
- 1
IRC
Investment Registration Certificate from the DPI
- 2
ERC
Enterprise Registration Certificate (the company itself)
- 3
Post-licensing
Seal, corporate bank account, tax and e-invoicing
- 4
Sub-licence
Sector permit, if the activity is conditional
Emerhub files each step with the authorities; you provide the documents and information.
Charter capital
| Situation | VND | USD |
|---|---|---|
| Most business linesVietnam sets no statutory minimum charter capital for most sectors. The registered charter capital must be credible for the project and fully contributed within 90 days of the Enterprise Registration Certificate. Foreign-invested projects are assessed on capital adequacy at the Investment Registration Certificate stage.. Legal basis: Law on Enterprises 2020 (No. 59/2020/QH14), Art. 47, 75, 113; Law on Investment 2020. | No floor | No floor |
Bold is the figure the law sets; the other column is an approximate conversion at ₫25,400 to USD 1. Vietnam sets no general minimum for most sectors.
Licenses & permits
This is a conditional business line. Alongside the IRC and ERC, it needs the following sector sub-licence or regulatory approval before it can legally operate in Vietnam.
- Sector sub-licence
Advertising: foreign investors must operate via joint venture or BCC with a licensed Vietnamese partner; a wholly foreign-owned entity is not permitted.
Foreign investors may only supply advertising services via joint venture or business cooperation contract with a Vietnamese partner already licensed for advertising; a 100%-foreign-owned advertising enterprise is not permitted for WTO-member investors. The original 51% foreign-capital-contribution ceiling in the joint venture was removed as of 1 January 2009, but the JV/BCC structural requirement (i.e., some Vietnamese participation) remains. Legal basis: Law on Advertising 2012; Decree 31/2021/ND-CP Appendix I Section B.
Emerhub can obtain the sub-licence as part of your company setup.